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I was at a networking meeting recently, and someone said: ‘Once you’ve written an online course, you can’t write the copy for the website. You must engage a professional copywriter.’

The group murmured assent and I sat silent because I write my own copy for my online courses and wouldn’t have it any other way.

Greetings and sign-offs vary depending on the formality of the communication.

In a letter, the conventional greeting is:

Dear Sally (without a comma)

If you don’t know the person, some writers address the person as Mr/Ms or, alternatively, use their full name.

Some word pairs are used so frequently together that they sound odd when reversed. They are called binomials and trinomials. On a plane trip, I was offered ‘cheese and biscuits’ and it jarred. I would’ve said ‘biscuits and cheese’.

I discovered that such pairs are called ‘binomials’ and when they sound odd reversed, they are ‘irreversible binomials’.

Is blogging worth it for you and your business?

In 2017, I tossed up between attending a plain language conference in New Zealand and a blogging conference on the Gold Coast. The blogging conference won because I thought I would learn practical tips I could apply to my blogging.